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In this webinar, Dr Nadeem will explore "the hallmarks of skillful leadership" through Case Method. In other words, how 'case method'---as pioneered by Harvard Business School--- has become "a profound educational innovation that presents the greatest challenges confronting leading companies, nonprofits, and government organizations---complete with the constraints and incomplete information found in real business issues---and places the participant in the role of the decision maker. There are no simple solutions; yet through the dynamic process of exchanging perspectives, countering and defending points, and building on each other's ideas, participants become adept at analyzing issues, exercising judgment, and making difficult decisions" (Harvard, 2013).
Dr Nadeem will cover the core concepts and in-depth discussion and analysis of case method of learning for leadership development at the C-Suite level and or in Academia. The objective is to give participants the necessary tools to understand the value, and practice the Case Method approach particularly in the Saudi Arabian/Middle Eastern context.
This webinar will conclude with recommendations from real world Cases in re-building competitive advantage, customer loyalty, decision making process in the industry and or academia.
About the Speaker
Dr. Mohammed Nadeem is a Professor of Business and an expert in Strategic & Global Marketing Management focused on Customer Intimacy/Consumer Behavior----from a Digital Marketing/Social Media perspective. Professor Nadeem, a "Fulbright Specialist", believes in preparing leaders to contribute lasting value to all types of organizations, in all sectors, and wherever there are opportunities to make a positive difference for business and society.
Dr. Nadeem's research explores customer loyalty and satisfaction issues, and how social media impacts the decisions of consumers, and how firms can market their products and services more successfully.
Dr. Nadeem teaches MBA and PhD marketing (leadership/management) at University of San Francisco and National University, San Jose, California. Hi course work includes----Case Method Workshops, Global Marketing, Consumer Behavior, Marketing Strategy, Multi-Cultural Marketing, and Marketing in Emerging Economies.
He has published both in Business, Marketing and Psychology journals. His research has won several awards including the National University's prestigious 'Distinguished Scholarship' Award and Best Research Paper Award at IBS's Conference. Professor Nadeem has consulted for clients in Education and High-tech industries in the US & Middle East.
Dr Nadeem has worked as a Program Manager of Marketing and Business Development for over ten years at Lockheed Martin and Western Digital Corporations, Silicon Valley, CA.
Dr.Nadeem holds PhD (Business) from UIU, Cincinnati, Ohio and PDP (Marketing) from Harvard University, Cambridge, MA. He is a US Citizen and lives with his wife & children in Santa Clara, California, USA.
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Reinventing Case Method Does Uncovering Hidden Problems Increases Productivity | |
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| Education | Upload TimePublished on 8 Apr 2014 |
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