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Blog: http://blog.mile.org/marketing-leader...
In this webinar, Dr. Nadeem will explore how companies have never before had such powerful technologies for understanding and interacting with customers. To compete in an aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer value. That means products and brands must be made subservient (Rust, 2010) to customer relationships.
Dr. Nadeem will cover the central difference between customer profit (CP) and customer lifetime value (CLV) and will address these key concepts (Pfeiffer, 2011) that attempts to put a dollar value on customer relationship. He will also examine why we are going about the way we measure the return on investment in social media (Hoffman, 2010) completely backwards and how managers should begin by considering consumer motivations; cultivating customers rather than pushing products, adopting new performance metrics, and bringing under the marketing umbrella all customer-focused departments.
This webinar will conclude with recommendations on how to manage corporate transformation and how Middle East can claim its leadership role in marketing innovation and invention, and how C-Suite Executives are ought to reconceive the work they do for their customers.
What you will learn:
Understanding Value of Cultivating Customers (CC)
Analyzing Importance of Building Relationships (BR)
Evaluating Marketing Department (MD)
Applying Customer Lifetime Value (CLV)
Remembering Return on Marketing (ROM)
About the Speaker
Dr. Mohammed Nadeem is a Professor of Business and an expert in Strategic & Global Marketing Management focused on Customer Intimacy/Consumer Behavior----from a Digital Marketing/Social Media perspective. Professor Nadeem, a "Fulbright Specialist", believes in preparing leaders to contribute lasting value to all types of organizations, in all sectors, and wherever there are opportunities to make a positive difference for business and society.
Dr. Nadeem's research explores customer loyalty and satisfaction issues, and how social media impacts the decisions of consumers, and how firms can market their products and services more successfully.
Dr. Nadeem teaches MBA and PhD marketing (leadership/management) at University of San Francisco and National University, San Jose, California. Hi course work includes----Case Method Workshops, Global Marketing, Consumer Behavior, Marketing Strategy, Multi-Cultural Marketing, and Marketing in Emerging Economies.
He has published both in Business, Marketing and Psychology journals. His research has won several awards including the National University's prestigious 'Distinguished Scholarship' Award and Best Research Paper Award at IBS's Conference. Professor Nadeem has consulted for clients in Education and High-tech industries in the US & Middle East.
Dr Nadeem has worked as a Program Manager of Marketing and Business Development for over ten years at Lockheed Martin and Western Digital Corporations, Silicon Valley, CA.
Dr.Nadeem holds PhD (Business) from UIU, Cincinnati, Ohio and PDP (Marketing) from Harvard University, Cambridge, MA. He is a US Citizen and lives with his wife & children in Santa Clara, California, USA. For more videos
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Marketing Leadership: Cultivate Relationships or Build Brands? | MILE Webinar | |
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| Education YouTube Video Editor View attributions | Upload TimePublished on 7 Nov 2013 |
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