Title: How to Capture Value in the Service Economy
Speaker: Prof. Jochen Wirtz
Description
In modern economies, almost any activity, asset, and skill can be bought on competitive markets. This makes it harder and harder to build competitive advantage. Therefore, firms have to carefully decide what to own in order to capture value.
You Will Learn:
Emphasizes commoditization of most industries and shows why and how to use service to differentiate your offering.
Focuses positioning on value that can be created for the customer.
Focuses on the value-add of one-stop solutions and outsourcing of business process/activities.
Covers the value add of service, understanding the role of "owning the customer" and "owning the brand" in creating and capturing value.
Helps to develop a strategy on capturing value in ever increasing competitive markets.
For more videos
http://www.youtube.com/user/milemadin...
- Follow Us on
https://www.facebook.com/milemadinah
https://plus.google.com/+MileMadinah
http://www.linkedin.com/company/milem...
Google+
https://plus.google.com/+MileMadinah
http://www.instagram.com/mile_madinah
http://community.mile.org/index.php/m...
How to Capture Value in the Service Economy | Prof. Jochen Wirtz | |
| 3 Likes | 3 Dislikes |
| 154 views views | 3,625 followers |
| Education | Upload TimePublished on 26 Sep 2017 |
Không có nhận xét nào:
Đăng nhận xét