The success of Apple, Qualcomm, Amazon, Baidu, Google, Samsung and other eco-system leaders shows the tremendous rewards that such companies can realize.
The spectacular setbacks of Nokia, Research in Motion / Blackberry, Sony, Nortel, and many other major corporations shows the difficulty to maintain eco-system leadership.
What does it take to become an eco-system leader? What market mechanisms drive eco-systems? What do leaders do to stay ahead?
The Webinar will address some of the key issues of eco-system leadership and will focus on the defining characteristic of these markets: critical mass.
About the Speaker
Dr. Karel Cool
Professor of Strategic Management, INSEAD, Belgium
Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy (e. g. competitive positioning; assessment of profit opportunities in markets; strategic supply chain dynamics and management; industry overcapacity; critical mass races, customer value creation and capturing). He has published in many journals, including Management Science, Harvard Business Review, the Strategic Management Journal, Organization Studies, Marketing Letters, and the Academy of Management Journal. He has consulted with a variety of corporations, including Whirlpool, DaimlerChrysler, Expedia, PriceWaterhouseCoopers, Schering-Plough, Lufthansa, Banque de France, Unilever, DaimlerChrysler, Borealis, Exxon, Solvay, Shell, IBM, NovoNordisk, KBC, McKinsey, Reynaers, BCG, Amgen, KGL Kuwait, Hearst, etc. For more videos
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How to Achieve Market Leadership in Eco-Systems by Dr. Karel Cool of INSEAD | MILE Webinar | |
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| Education YouTube Video Editor View attributions | Upload TimePublished on 25 Feb 2013 |
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