Webinar Title: How successful CEOs Persuade in only 18 seconds
Speaker: Julian Atherley
Description:
Have you ever noticed that ALL successful leaders tell great stories? These stories are KEY to their success. And yours too.
After working for a major consultancy, I started my own business. I spent a lot of time trying to convince executives to buy my services, but I struggled. I tried hard at all the conventional sales and marketing stuff.
I became logical and analytical. No Emotions. I rationalized everything into lists of benefits, facts, and numbers. It looked good, Professional.
It wasn't working. The clients stayed away. I nearly lost everything.
One day, I watched a friend present. He was hoping to raise $10m for a mining exploration project. While competitors talked of yields and returns, Peter wowed investors with the story of a real girl, her struggles and how his project was helping her future. He got his $10m!
I took time to understand what he'd done and discovered some simple techniques all successful leaders use. What I learned turned my fortunes around and I will share these secrets with you in this webinar!
You Will Learn:
How effective leaders motivate by turning their message into a powerful, compact story?
Why you only have 18 seconds to get your message across and why so many get it wrong?
5 simple steps to turn your message into a powerful, effective story to motivate and persuade faster.
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How successful CEOs persuade in only 18 seconds | Julian Atherley | |
| 1 Likes | 1 Dislikes |
| 29 views views | 3,625 followers |
| Education | Upload TimePublished on 17 Feb 2018 |
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