Executive Education | Demystifying USP Myth - Serving Vs. Selling | MILE Webinar Mile Madinah

Download Soft Copy of the Presentation From : http://community.mile.org/index.php/d...

Blog Post on the Topic can be accessed from : http://blog.mile.org/demystifying-the...
The secret to keeping your staff and customers happy is your Unique Serving Proposition and not your Unique Selling Proposition, discover your USP with Melissa Evans - The Guru of Implementation and change the way you do business forever.

Methodology: Virtual classroom; includes pre-work and an assignment.

Main Topics Covered

What is a Unique Serving Proposition?
Why is it important to have a USP?
How to charge for your USP?
How to communicate your USP to your tribe?
Your FINGERPRINT and your USP
What Will You Learn:
Discover your Unique Serving Proposition
Identify ways to charge for your USP
Identify your tribe
Sharing your communication strategy with your tribe
Discover your FINGERPRINT and it's role in your life
About the Speaker
Melissa Evans, MHA, PMP, is a successful entrepreneur who realized her dream of becoming a self-made millionaire by age 31. A seasoned business professional with 20 years of experience in a variety of fields, she holds a Master of Science degree in Health Care Policy and Administration from Mercer University's Stetson School of Business and Economics in Atlanta.

Melissa is a master business coach and consultant whose international company, The Broshe Group, is changing the lives of business people worldwide. Her practical, proven system for success is helping large companies like Microsoft, Motorola and ESPN, as well as small start-ups and individuals, to accomplish their business goals, known as The Guru of Implementation,

Melissa is passionate about helping motivated business owners, executives, managers and entrepreneurs become more effective, profitable and successful while increasing their free time. She is a dynamic speaker and the insightful author of three powerful books:

1.Sole to Soul: How to Identify Your Soul Purpose and Monetize It
2.It's Not Your Daddy's Store
3.Full Circle

The Broshe Group is located in Atlanta, Georgia, Detroit, Michigan (US) and Toronto, Ontario (Canada).

A frequent radio talk show guest, Melissa has been featured at www.Womenentrepreneur.com and in Trendsetter to Trendsetter and Home Based Business magazines.

http://youtu.be/DHqJ68bxVmY
http://youtu.be/oS0tS8mzjIY
http://youtu.be/xXda1ZaRnSc

Executive Education | Demystifying USP Myth - Serving Vs. Selling | MILE Webinar
5 Likes	5 Dislikes
156 views views	3,625 followers
Education YouTube Video Editor View attributions	Upload TimePublished on 3 Sep 2013