Download Soft Copy Of The Presentation From :
http://community.mile.org/index.php/d...
Read Full Blog at http://blog.mile.org/?p=1783
Related Link on 7 Deadly Sins of Customer Management
https://www.youtube.com/edit?ns=1&vid...
Companies can grow using various strategies ranging from customer centricity, innovation, and mergers and acquisitions. During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. However, customer centricity is a complex strategy that presents a myriad of practical challenges. This webinar will address the following questions:
What is customer centricity?
How do you create the customer advocate?
What are the key building blocks of a customer centric organization?
What are the rewards from being customer centric?
About The Speaker
Dr. Kamel Jedidi of Columbia University
Dr. Kamel Jedidi is the John A. Howard Professor of Marketing at the Graduate School of Business, Columbia University, New York. He holds a bachelor's degree in Economics from the Faculté des Sciences Economiques de Tunis, Tunisia, and Masters and Ph.D. degrees in Marketing from the Wharton School, University of Pennsylvania. He has been teaching at Columbia University since 1987, where he has taught New Product Development, Marketing Research, and Marketing Strategy. Dr. Jedidi has extensively published in leading marketing journals, the most recent of which have appeared in the Journal of Marketing Research, Marketing Science, Management Science, and the International Journal of Research in Marketing. His research interests include pricing, product design and positioning, diffusion of innovations, market segmentation, and the long-term impact of advertising and promotions. He was awarded the 1998 International Journal of Research in Marketing Best Article Award and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Dr. Jedidi serves on the editorial board for the Journal of Business-to-Business Marketing and a Senior Editor of the new marketing journal Customer Needs and Solutions. Dr. Jedidi has conducted seminars at several business conferences and universities. He has also spoken at and consulted for several multinational companies.
http://www.mile.org/palm For more videos
http://www.youtube.com/user/milemadin...
- Follow Us on
https://www.facebook.com/milemadinah
https://plus.google.com/+MileMadinah
http://www.linkedin.com/company/milem...
Google+
https://plus.google.com/+MileMadinah
http://www.instagram.com/mile_madinah
Customer Centricity for Profitable Growth by Dr. Kamel Jedidi of Columbia University | MILE Webinar | |
| 4 Likes | 4 Dislikes |
| 970 views views | 3,625 followers |
| Education YouTube Video Editor View attributions | Upload TimePublished on 22 Feb 2013 |
Không có nhận xét nào:
Đăng nhận xét